
Tyrone Nell
Strategy & Project Coordinator
Tyrone founded Out Of Office in 2019 and leads strategy and project direction, connecting business objectives, brand, digital experience, media, data and execution.
As businesses adapted through rapid change, the agency grew through referrals, stronger working relationships and a network of trusted specialists. That origin still shapes OOO today: stay close to the business, bring the right thinking to the table and keep every part moving in the same direction.
2019
Out Of Office starts operating in Johannesburg, bringing strategy and optimisation experience closer to growing businesses.
2020
During COVID lockdown, the first engagement helps a farmer's-market business connect community growers and farmers with households through curated produce deliveries.
The network grows
Work expands into the recruitment ecosystem around MSC Cruises through Shosholoza Ocean Academy, alongside Out Of Office's first Network Partner.
National reach
Engagements broaden into national expansion, e-commerce optimisation and market-share growth in South Africa and internationally.
A new sector
Out Of Office enters travel, helping early-stage businesses build the foundations to scale — including one that grows to nine agents in its first year.
The next chapter
Operations expand to Cape Town alongside increasingly complex work for larger and global organisations, including South African positioning, e-commerce and media for Johnson Health Tech, and support for Drone By Nature as its digital platform moves into production.
The nutshell
Our work now spans brand creation, digital platforms and the systems that connect strategy, content, marketing and delivery, bringing the whole picture together as businesses grow.
The evolution
We’re adapting with our clients and responding to shifts in the market. With AI now firmly in play, we’re using new technologies to optimise workflows, content systems and digital platforms, and improve how work gets done.
What’s next
We keep moving with the businesses we support, staying close to what is changing and building for what the next stage requires.