Two brands under one business. Two distinct positions in market.
Dragonfly Africa and Green Route Africa came to us with clear objectives. Operating under the same umbrella, each business needed its own distinct positioning and stronger international B2B visibility across digital channels.
The work clarified the role each brand needed to play in market, then connected brand thinking, digital presence and campaign direction to give both businesses a clearer and more purposeful route forward.
+136%
Brand reach
+110%
Campaign engagement
Memorii Journeys
Building the brand before taking it to market.
Memorii Journeys came to us without a brand or a business name, but with a clear idea and an existing network of partners ready for market. What it needed was the one thing that could bring everything together.
That became Memorii Journeys. The work shaped the identity, positioning and digital presence needed to turn an early-stage idea into a premium travel business with a credible route to launch.
+300%
enquiries
+103%
organic search sessions
Shosholoza Ocean Academy
A better recruitment experience starts long before the application.
When Shosholoza Ocean Academy came to us, there was no clear brand, communication or marketing strategy in place. Its platforms were fragmented, there was no meaningful way to track performance, and the business needed to work harder to attract quality leads.
As the sole recruitment agency responsible for recruiting for MSC Cruises, Shosholoza needed to match the standard of a globally recognised business. The work brought brand, digital journey and performance visibility into closer alignment, creating a stronger recruitment experience from first interest through to application.
307,291
tracked application-intent events
+86%
engaged sessions
Johnson Health Tech
Bringing global brand strength into a local South African market.
When Johnson Health Tech approached us, its digital footprint in South Africa was limited. A single corporate online platform was speaking to two very different audiences: commercial and residential, B2B and B2C. It was not working effectively, and there was no usable data.
The work helped create clearer audience distinction, a more purposeful digital experience and a stronger local expression of a global brand.